The Attributes of a Great Channel Partner Manager
Managing distributors is both challenging and highly rewarding. While often viewed as a natural next step for ambitious professionals with direct sales or technical backgrounds, the role requires a far broader skill set than many expect.
To truly excel, channel partner managers must understand the full scope of the role and be able to recognise their strengths as well as areas for development. The same applies to managers overseeing channel partner managers, who play a vital role in guiding their teams — and their partners — toward greater success. Developing these attributes leads to stronger partnerships, increased sales, and the all-important win–win outcome for both companies.
Module 1: Distributor Manager Skill Development, part of our Channel Partner Manager Training Series, provides comprehensive insights into the skills required to be an exceptional distributor manager, helping you identify your own development priorities.
This live, interactive training is delivered over Zoom in a single 3-hour session in 2 time zones this autumn, offers practical tools, peer engagement, and actionable strategies to strengthen your channel management capabilities.