Develop the Skills to Build Stronger, Smarter Channel Partnerships
This comprehensive training programme equips channel partner managers with the skills, strategies, and tools needed to build, manage, and grow high-performing distributor relationships. Across four focused modules, participants will develop core management capabilities, learn to create strategic partner plans, master performance management techniques, and refine their leadership skills to influence and inspire loyalty.
Designed for both new and experienced professionals, the programme blends practical guidance with proven best practices to help managers drive results, strengthen partnerships, and achieve long-term business success.
The Channel Partner Manager Training Series
Module 1: Channel Partner Manager Skill Development
Achieving high performance as a distributor manager begins with a clear understanding of expectations from both your organisation and your channel partners. This role, requiring a careful balance, positions you as an ambassador who must manage and lead distributors while prioritising the activities that yield the greatest results.
This module provides valuable insights for both new and experienced distributor managers, offering strategies to refine your approach to workload management. It is also an essential resource for those overseeing distributor managers, supporting them in guiding international business development managers toward greater success.
Dates:
Module 2: Channel Partner Management Planning
Long-term success with channel partners starts with clear strategy, well-defined structure, and strong alignment. Managing these relationships often involves juggling multiple priorities, making it essential to step back and assess the bigger picture. This module provides practical guidance on evaluating your current position, ensuring that your planning rests on a solid foundation.
A key element of this process is having the right partners in place. Module 2 offers insight into how, where, and who to recruit for maximum impact—helping you build a partner network that drives sustainable growth.
Dates:
Module 3: Managing Channel Partners
This module focuses on turning performance-driven management and strong relationship-building into measurable results. It covers practical approaches to managing expectations, driving partner performance, setting and achieving goals in collaboration with distributors, and conducting effective business reviews.
You will also learn strategies for handling common challenges such as resolving channel conflicts, addressing underperformance, implementing recovery plans, and, when required, making termination decisions with professionalism and clarity.
Dates:
Module 4: Influencing Channel Partners
This module explores how to influence outcomes and build productive, long-term partnerships grounded in trust and meaningful communication. You will learn how to assess a partner’s capability and willingness, address power imbalances and misaligned objectives, and understand the key drivers behind channel partner motivation.
We will also cover techniques for delivering constructive feedback and practical strategies for developing strong, trust-based relationships that inspire loyalty and foster collaboration.
Dates:
Who Should Attend?
- Channel Partner Managers / Distributor Managers
- Sales or Export Managers working with distributors.
- Commercial or Technical Managers transitioning to channel management roles.
- Anyone responsible for partner performance and growth.
Choose the sessions that suit your needs — attend individual modules or take the full series for the complete skill set.
For questions or group bookings, feel free to get in touch: training@biochannelpartners.com
Invest in your success. Empower your partners. Grow your business.
Join us this autumn for BioChannel Partners’ practical, real-world training series.